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Twitter has undergone an official rebranding and is now known as "X," following a change to its iconic bird logo by owner Elon Musk.
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Despite the rebranding, the website Twitter.com and the app version of the platform maintained their previous appearances as of Monday.
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The well-known Twitter bird logo has been replaced with the letter "X" in the new branding.
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Musk teased the logo change by posting a video of a flickering "X" and later confirmed the alteration during a Twitter Spaces audio chat.
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The purpose behind the change, as stated by Musk, is to embrace the uniqueness and imperfections that make individuals distinct.
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The transition from the bird imagery to "X" represents one of several significant changes since Musk acquired Twitter for $44 billion.
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Previously known as Twitter Inc., the company's name was changed to X Corp in April.
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Concurrently, Twitter has introduced new limitations on daily direct messages for unverified users to combat spam, encouraging users to join a subscription service for increased messaging capabilities.
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Twitter faces competition from Meta's Threads app, which recently launched and presents a challenge to the social media giant.
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Twitter CEO Linda Yaccarino envisions the rebrand as the start of a transformation towards unlimited interactivity, powered by AI and encompassing audio, video, messaging, payments, and more.