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Subway is giving away one million free subs on Tuesday as part of a promotional campaign.
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The campaign is to promote the company’s new fresh sliced deli meat offerings.
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Subway has installed deli slicers at more than 20,000 restaurants.
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The company will now offer freshly sliced meats instead of pre-packaged meats.
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Subway has overhauled its pantry of ingredients and debuted chef-crafted signature sandwiches over the past two years.
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The addition of freshly sliced meats is the most impactful change yet, according to Trevor Haynes, President, North America at Subway.
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The company is launching four new subs, called “Deli Heroes.”
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Customers can receive a free six-inch Deli Heroes sub from 10 a.m. until noon on July 11.
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The first 50 customers at each participating restaurant will receive a complimentary sandwich.
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The addition of freshly sliced meats is part of an overhaul of the brand in recent years.