Paramount+ With Showtime Launches

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Paramount+ has become the new streaming home for Showtime, as major media companies aim to consolidate their offerings and enhance user engagement.

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Showtime's edgier programming is now available on Paramount+ for $11.99 a month, while Paramount+ continues to offer a standalone $5.99 Essential Plan.

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The integration of Showtime into Paramount+ aims to create a comprehensive streaming destination with a diverse range of content.

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Popular Showtime series like "Your Honor" and "Yellowjackets" have become top drivers of viewership on Paramount+ since being offered as a bundle.

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Both Paramount+ plans feature a wide range of original content, franchises, and movies from brands like BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel.

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Paramount+ also offers sports content such as the NFL on CBS and soccer matches, including the UEFA Champions League.

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Existing Paramount+ Premium subscribers automatically gain access to Showtime, while new customers can enjoy a 30-day free trial until July 12.

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The integration of Showtime into Paramount+ is based on data showing that customers of the current Paramount+/Showtime bundle watch more titles and spend more time on the platform than standalone Paramount+ subscribers.

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Existing Showtime subscribers have until the end of the year to migrate to the new blended plan, with promotional incentives possibly being offered to encourage the transition.