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The Chia Pet became one of America's best-selling items, with over 25 million sold in the US to date.
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Pedott's keen focus on ROI and his ability to find untapped value in products contributed to his success.
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He acquired the rights to the Chia Pet, rebranded and manufactured it in Mexico, and secured licensing deals, including with Warner Bros. Looney Tunes characters.
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Pedott also popularized The Clapper, known for its catchy TV commercial.
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Joseph Pedott, the marketing genius behind the Chia Pet and The Clapper, passed away at the age of 91.
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With his philosophy of keeping things fun, simple, and valuable, Pedott created unforgettable slogans and advertisements.
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His company, Joseph Enterprises Inc., achieved great success under his leadership.
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Pedott's legacy lives on through the inclusion of the Chia Pet in the Smithsonian and the New York Times time capsule, and his business continues to thrive under new ownership.