image Source Google
image Source Google
The campaign features McCarthy and Electra posing together, washing a sports car, playing electric guitars, and enjoying ice cream, all while wearing SKIMS swimwear.
image Source Google
McCarthy expressed her excitement about being part of the campaign and praised Carmen's amazing looks and the energetic atmosphere on set, which transported them back to the '90s.
image Source Google
In the video portion of the campaign, the duo can be seen playfully washing a red sports car while donning black SKIMS Triangle Tops and Dipped Tie Bikinis, radiating confidence and allure.
image Source Google
Electra shared her delight in reuniting with Jenny for the SKIMS campaign, complimenting her appearance and positive energy on set, emphasizing the bond they share.
image Source Google
SKIMS, founded by Kim Kardashian, selected McCarthy and Electra to honor their influence on pop culture and their timeless appeal, celebrating confidence and sexiness without limitations.
image Source Google
McCarthy, also known as a Masked Singer judge and actress, recently launched her own beauty brand, while Electra has been sharing throwback swimsuit shots from the '90s on social media and OnlyFans.
image Source Google
The SKIMS campaign featuring McCarthy and Electra is part of a series of provocative swimwear shoots by the brand.
image Source Google
Kim Kardashian herself modeled rubber and faux leather in a June campaign that gained attention for her swim gloves.
image Source Google
SKIMS has collaborated with other well-known personalities like Paris Jackson, Ice Spice, SZA, Tyra Banks, and the stars of White Lotus for viral campaigns in recent months.
image Source Google
The campaign aims to capture the essence of the '90s and celebrate the enduring beauty and impact of McCarthy and Electra, while also highlighting SKIMS as a brand that embraces confidence, style, and individuality.